The independent business daily RBC was first published in 2006. The newspaper changed in 2019. The old format of longreads was very cumbersome; the texts have now become shorter and more varied. A new design – modern, dynamic, and rich in contrast – was conceived to accompany these changes.
|Design||Svyat and Nastya Vishnyakov|
|Circulation||80,000 copies daily|
A major newspaper cannot completely change overnight. We’ve retained the familiar format of the newspaper – the logo, the colors, and the typefaces. But the publication has changed inside: the grid has become freer, and there is now more space and a new reading pace.
Being a daily newspaper means work within very tight deadlines. We have therefore developed a system of templates that can be adapted for new texts or combined with one another.
|format||260 × 350 мм (type page)|
|number of pages||16|
RBC’s company typefaces are Graphik and Kazimir Text. Each has a special use in the newspaper: Graphik is used as the main text typeface, while offset or accented elements use Kazimir.
We varied the newspaper’s compositional possibilities and made the grid flexible. In addition to the classic five-column design there is now the possibility of breaking columns into two parts, allowing for an interruption in the rhythm and adding additional space to the column.
One of the most important new features is a versatile front page, without the traditional massive blocks of text. The new design includes poster-style front pages, as well as front pages with a typographic design. The classic newspaper front page can also be used if it is the best way to illustrate the material’s theme.
with cover lines
The new RBC is divided into two sections. The first contains analysis of important news in economics and politics, and the second is RBC PRO, with business information and analysis. The sections are not only thematically separated, but visually as well: RBK PRO has its own front page and its own distinctive use of typefaces and color.
One of the aims of the redesign was to create an understandable and easy-to-use system of templates. The editorial board limited the number of possible categories of material, and each one received its own design. In addition to columns, the newspaper also includes Q&A, features, interviews, profiles, and photo spreads.
Monotonous blocks of text are difficult to process. It’s often simpler to provide information in the form of figures and graphics, while an attention-getting quote might convince the reader to read all of the material. For this reason we have a flexible system of elements that can be used to enliven the layout, make it more attractive and easier to grasp.
Sample page spreads
||Svyat and Nastya Vishnyakov|
|Co-Directors of RBC’s Joint Editorial Board
|Head of the Design Department
|Special thanks||Dmitry Lovyagin,|